At the tender age of 9, founder Jordan Duval first learned to shoot at summer camp in southern Maryland. What started as an exciting (and easily the coolest) activity at a Catholic sleepaway camp developed into a love of firearms, sport shooting, preparedness and self-reliance. It also developed into a accumulation of guns and gear... With a background in technology and software development, 3D design and fabrication, and a wild drive to solve problems Jordan set out to reimagine gear management and kit readiness. 

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In 2020 Def-Am was launched.